Bus 4×4.

We’re always moving forward.

Where it all started

Bus 4×4 group was founded in Brisbane in 2011 with the objective to meet the growing demand in Australia for 4×4 people moving vehicles. Initially building and hiring out vehicles to major industry bodies in remote areas, it was in 2014 that we decided to investigate which vehicles were best suited to 4×4 conversions. During the discovery process, it became clear that Toyota Coaster and Toyota HiAce vehicles were the ones to focus our efforts on. Ever since then, we have continued to refine the 4×4 conversion kits and introduced the sale of complete vehicles directly to the consumer.

Time for expansion

2016 saw us expand our customer base with the addition of 4×4 products and accessories to our range locally. We also began to explore overseas manufacturing options to potentially provide a more diverse range of products.

By 2018, we were ready for further expansion and started to set the foundations for an Australia wide presence and signed up our first domestic distributors in Western Australia and the Northern Territory, both of which are still with us today. We also began evaluating international partnerships in Africa, Papua New Guinea, and the United Arab Emirates.

 

Realignment for future growth

The events of 2020 prompted us to take the time to refine our offering and prepare Bus 4×4 for the future growth we wanted for the business. A detailed Market Analysis and Brand Repositioning Strategy was prepared as well as identifying core product lines which resulted in individual brands for Bus 4×4 Go Kit, Hire, Kitshop, and Global. This allowed us to introduce complementary product lines, streamline operations, meet market demands, market directly to key audiences, and increase profitability.

In 2022, our focus was to strengthen our relationships with key supply chain partners and to significantly increase our warehousing capacity which allowed us to meet market demand and allow for future growth. We also engaged industry experts to enhance business opportunities and employed highly skilled managers to effectively grow individual departments within the business.

Moving Forward

With our sights on further growth both nationally and internationally, our vision is to continue to deliver quality products with 100% customer satisfaction. This means an ongoing dedication to research and development, effective marketing and lead generation, automation of business processes and practices to increase productivity and efficiencies and driving a positive workplace culture and happy team members.

Our Timeline

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Bus 4X4

2012

  • Founded with the objective to meet the growing demand in Australia for 4×4 people moving vehicles,  building and hiring vehicles out to major industry bodies in remote areas.

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Bus 4X4

2014

  • The business had to establish what the most reliable & practical vehicle platform was.
  • During this discovery process it was identified as being the Toyota Coaster & HiAce range were best suited to this application.
  • We then continued to refine these 4×4 conversion kits and introduced the sale of complete vehicles to the end user.
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Bus 4X4

2016

  • Diversified our product range to include a broader customer base and also expanding our 4×4 product and accessory range locally.

  • Explored overseas manufacturing options to potentially offer a more diversified product range.

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Bus 4X4

2018

  • Set the foundations around building an expanded national presence through Domestic Distributors in WA and NT.

  • Identified and evaluated international partners, exploring options around developing a global presence in Africa, PNG and UAE.

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Bus 4X4

2020

  • A detailed Market Analysis and Brand Repositioning Strategy was prepared to realign the business to grow.
  • Brands for Bus 4×4 Gokit, Hire, Kitshop, and Global were created to expand the operations of the brand offering and directly market key stakeholders of those audiences.

  • Complimentary product lines were developed to meet market demand. A more focused approach to identify core product lines and increase profitability a result.

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Bus 4X4

2022

  • Strengthened relationship with key supply chain partners.
  • Significantly increased warehousing capacity to meet market demand and future growth.

  • Engaging industry experts to enhance business opportunities along with employment of highly skilled managers to effectively grow individual departments within the business.

  • We are now the leading supplier of comfortable, safe and reliable 4WD buses in Australia, and around the world.

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Bus 4X4

2024

  • Increased business pathways into global markets, increased international distributors, well on our way to achieving our mission.

  • Being the preferred supplied of comfortable, safe and reliable 4WD buses in Australia and around the world.
Bus 4X4
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